See Auto Industry Impacts at the National, State, and Congressional District levels.
Economic Insights
Every State is an Auto State
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- Industry Impact
- Tax Revenue
- Registrations
- New Purchases
- Activity at Ports
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- Consumers
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State Facts
Autos Drive Wisconsin Forward
Industry Impact
93.8K
93.8 Thousand total auto jobs in Wisconsin
2.51%
2.51% depend on the auto industry for jobs
$4.8B
Total Labor Income Annually
$8.1B
Total Car Sales in 2018
246.6K
Total New Cars Sold in 2018
Multi-industry contribution analysis of the economic impact of automotive manufacturing, selling, repairing, renting, and additional maintenance modeled using IMPLAN economic analysis data software, 2018 data year; compiled by Auto Alliance with data provided by IHS Markit, sales figures represent new vehicle registrations between January 1, 2018 - December 31, 2018.
Tax Revenue
$620.5M
total state tax revenue
3.30%
% of state tax revenue
$421.5M
new vehicle sales taxes
$239M
used vehicle sales taxes
$93.5M
sales tax on auto parts and services
$1.6B
vehicle use taxes (including gas taxes), licenses and fees
$9.4M
corporate profits tax
$90.5M
state income taxes
Registrations
5.4M
Registered
By Body Style
- Cars 2,155,424 (40.28%)
- CUVs 1,133,546 (21.18%)
- SUVs 548,743 (10.25%)
- Pickups 1,077,751 (20.14%)
- Vans/Minivans 435,839 (8.14%)
By Powertrain
- Gas 5,108,690 (95.47%)
- Diesel 161,379 (3.02%)
- Hybrid 72,993 (1.36%)
- Electric 3,675 (0.07%)
- Plug-In Hybrid 4,566 (0.09%)
The Wisconsin average age of vehicles is 11.52 years.
Figures compiled by Alliance for Automotive Innovation with data provided by IHS Markit as of December 31, 2018.
New Purchases
246.6K
Vehicles Sold
By Body Style
- Cars 54,101 (21.93%)
- CUVs 105,726 (42.87%)
- SUVs 19,790 (8.02%)
- Pickups 52,593 (21.32%)
- Vans/Minivans 14,438 (5.85%)
By Powertrain
- Gas 232,935 (94.44%)
- Diesel 6,989 (2.83%)
- Hybrid 4,768 (1.93%)
- Electric 1,168 (0.47%)
- Plug-In Hybrid 788 (0.32%)
Fueling
- Gasoline Stations 3491
- Electric Charging Stations 284
- Biodiesel Stations 4
- Compressed Natural Gas Stations 41
- Liquefied Natural Gas Stations 1
- Liquefied Petroleum Gas Stations 68
Compiled by Alliance for Automotive Innovation with data provided by U.S. Department of Energy's Alternative Fuels Data Center, figures represent fueling stations as of April 9, 2019.
Consumers
$32.9K
Average MSRP Per New Car
$59.3K
Median Household Income
$4.9K
Median Monthly Household Income
$500.28
Median Monthly New Car Payment
10.12%
Car Payment As Percent Of Monthly Income
Commuting to Work
- Drive Alone to Work (81%)
- Carpool to Work (7%)
- Take Public Transportation (1%)
- Other (9%)
Figures compiled by Alliance for Automotive Innovation with data provided by IHS Markit, U.S. Census Bureau’s American Community Survey 2017 and Federal Reserve Bank of St. Louis. Median Monthly New Car Payment computed for a 60-month loan based on MSRP with 20% down and an APR of 5.36%.
Automaker's Facilities
Ford Motor Company | Location | Employees |
---|---|---|
Twin Cities High Velocity Center | Menomonie WI | 22 |
General Motors | Location | Employees |
---|---|---|
GM Financial -- Milwaukee Branch Office | Brookfield WI | 1595 |
Customer Care & Aftersales -- Parts Distribution Center -- Hudson | Hudson WI | 1032 |
Stellantis | Location | Employees |
---|---|---|
Milwaukee Parts Distribution Center | Milwaukee WI | 37 |
Volkswagen Group of America | Location | Employees |
---|---|---|
Parts Distribution Center Wisconsin | Pleasant Prairie WI | 37 |