Economic Insights

See Auto Industry Impacts at the National, State, and Congressional District levels.

Every State is an Auto State

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State Facts

Autos Drive Wisconsin Forward

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93,756
93,756 Total Auto Jobs in Wisconsin
2.51%
2.51% is dependent on the Auto Industry for Jobs.
$4.84B
Total Labor Income Annually
$8.1B
Total Car Sales in 2018
246.6K
Total New Car Sold in 2018

Multi-industry contribution analysis of the economic impact of automotive manufacturing, selling, repairing, renting, and additional maintenance modeled using IMPLAN economic analysis data software, 2018 data year; compiled by Auto Alliance with data provided by IHS Markit, sales figures represent new vehicle registrations between January 1, 2018 - December 31, 2018.

Tax Revenue

$620.5M
Total State Tax revenue
3.3%
Percent of State Tax Revenue
$421.5M
New Vehicle Sales Taxes
$239M
Used Vehicle Sales Taxes
$93.5M
Sales Tax on Auto Parts and Services
$1.61B
Vehicle Use Taxes (Including Gas Taxes), Licenses and Fees
$9.4M
Corporate Profits Tax
$90.5M
State Income Taxes

Registrations

5,351,303

Registered

By Body Style

  • Cars 2,155,424 (40.28%)
  • CUVs 1,133,546 (21.18%)
  • SUVs 548,743 (10.25%)
  • Pickups 1,077,751 (20.14%)
  • Vans/Minivans 435,839 (8.14%)

By Powertrain

  • Gas 5,108,690 (95.47%)
  • Diesel 161,379 (3.02%)
  • Hybrid 72,993 (1.36%)
  • Electric 3,675 (0.07%)
  • Plug-In Hybrid 4,566 (0.09%)

The Wisconsin average age of vehicles is 11.52 years.

Figures compiled by Alliance for Automotive Innovation with data provided by IHS Markit as of December 31, 2018.

New Purchases

246,648

Vehicles Sold

By Body Style

  • Cars 54,101 (21.93%)
  • CUVs 105,726 (42.87%)
  • SUVs 19,790 (8.02%)
  • Pickups 52,593 (21.32%)
  • Vans/Minivans 14,438 (5.85%)

By Powertrain

  • Gas 232,935 (94.44%)
  • Diesel 6,989 (2.83%)
  • Hybrid 4,768 (1.93%)
  • Electric 1,168 (0.47%)
  • Plug-In Hybrid 788 (0.32%)

Economic Activity From Past Decade

  • 2.1M 2.1 Million Total Imports
  • 278.3M 278.3 Million Total Imports

Economic Activity from 2018

  • 176.5K 176.5 Thousand Total Imports
  • 36.3M 36.3 Million Total Imports
Compiled by Alliance for Automotive Innovation with data provided by USA Trade Online, figures represent port activity over the past decade and between January 1, 2018 - December 31, 2018.