Login

Economic Insights

See Auto Industry Impacts at the National, State, and Congressional District levels.

Every State is an Auto State

ME NH VT MA RI CT NJ DE MD DC FL HI
Filter Selections:
State Facts

Autos Drive Wisconsin Forward

Industry Impact

93.8K
93.8 Thousand total auto jobs in Wisconsin
2.51%
2.51% depend on the auto industry for jobs
$4.8B
Total Labor Income Annually
$8.1B
Total Car Sales in 2018
246.6K
Total New Cars Sold in 2018
Multi-industry contribution analysis of the economic impact of automotive manufacturing, selling, repairing, renting, and additional maintenance modeled using IMPLAN economic analysis data software, 2018 data year; compiled by Auto Alliance with data provided by IHS Markit, sales figures represent new vehicle registrations between January 1, 2018 - December 31, 2018.

Tax Revenue

$620.5M
total state tax revenue
3.30%
% of state tax revenue
$421.5M
new vehicle sales taxes
$239M
used vehicle sales taxes
$93.5M
sales tax on auto parts and services
$1.6B
vehicle use taxes (including gas taxes), licenses and fees
$9.4M
corporate profits tax
$90.5M
state income taxes

Registrations

5.4M
Registered

By Body Style

  • Cars 2,155,424 (40.28%)
  • CUVs 1,133,546 (21.18%)
  • SUVs 548,743 (10.25%)
  • Pickups 1,077,751 (20.14%)
  • Vans/Minivans 435,839 (8.14%)

By Powertrain

  • Gas 5,108,690 (95.47%)
  • Diesel 161,379 (3.02%)
  • Hybrid 72,993 (1.36%)
  • Electric 3,675 (0.07%)
  • Plug-In Hybrid 4,566 (0.09%)
The Wisconsin average age of vehicles is 11.52 years.

Figures compiled by Alliance for Automotive Innovation with data provided by IHS Markit as of December 31, 2018.

New Purchases

246.6K
Vehicles Sold

By Body Style

  • Cars 54,101 (21.93%)
  • CUVs 105,726 (42.87%)
  • SUVs 19,790 (8.02%)
  • Pickups 52,593 (21.32%)
  • Vans/Minivans 14,438 (5.85%)

By Powertrain

  • Gas 232,935 (94.44%)
  • Diesel 6,989 (2.83%)
  • Hybrid 4,768 (1.93%)
  • Electric 1,168 (0.47%)
  • Plug-In Hybrid 788 (0.32%)

Auto-related Activity at Ports

Economic Activity From Past Decade

  • 2.1M 2.1 Million Total Imports
  • 278.3M 278.3 Million Total Imports

Economic Activity from 2018

  • 176.5K 176.5 Thousand Total Imports
  • 36.3M 36.3 Million Total Imports

Compiled by the Alliance for Automotive Innovation with data provided by USA Trade Online, figures represent port activity over the past decade and between January 1, 2018 - December 31, 2018.

Fueling

  • Gasoline Stations 3491
  • Electric Charging Stations 284
  • Biodiesel Stations 4
  • Compressed Natural Gas Stations 41
  • Liquefied Natural Gas Stations 1
  • Liquefied Petroleum Gas Stations 68

Compiled by Alliance for Automotive Innovation with data provided by U.S. Department of Energy's Alternative Fuels Data Center, figures represent fueling stations as of April 9, 2019.

Consumers
$32.9K
Average MSRP Per New Car
$59.3K
Median Household Income
$4.9K
Median Monthly Household Income
$500.28
Median Monthly New Car Payment
10.12%
Car Payment As Percent Of Monthly Income

Commuting to Work

  • Drive Alone to Work (81%)
  • Carpool to Work (7%)
  • Take Public Transportation (1%)
  • Other (9%)

Figures compiled by Alliance for Automotive Innovation with data provided by IHS Markit, U.S. Census Bureau’s American Community Survey 2017 and Federal Reserve Bank of St. Louis. Median Monthly New Car Payment computed for a 60-month loan based on MSRP with 20% down and an APR of 5.36%.

Automaker's Facilities

Ford Motor Company Location Employees
Twin Cities High Velocity Center Menomonie WI 22
General Motors Location Employees
GM Financial -- Milwaukee Branch Office Brookfield WI 1595
Customer Care & Aftersales -- Parts Distribution Center -- Hudson Hudson WI 1032
Stellantis Location Employees
Milwaukee Parts Distribution Center Milwaukee WI 37
Volkswagen Group of America Location Employees
Parts Distribution Center Wisconsin Pleasant Prairie WI 37