Wisconsin's Congressional District 1 Facts

Autos Drive Wisconsin Forward

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Economic Insights

See Auto Industry Impacts at the National, State, and Congressional District levels.

Industry Impact

10.8K
10.8 Thousand total auto jobs in Wisconsin
2.83%
2.83% depend on the auto industry for jobs
$706.93M
Total Labor Income Annually
30.5K
Total New Cars Sold in 2024
Industry Impact and Tax Revenue: Multi-industry contribution analysis of the economic impact of automotive manufacturing, selling, repairing, renting, and additional maintenance modeled using IMPLAN economic analysis data software, 2023 data year; compiled by Alliance for Automotive Innovation with data provided by S&P Global Mobility, sales figures represent new vehicle registrations between January 1, 2024 - December 31, 2024. New vehicle sales revenue derived from NADA Data.

Tax Revenue

$96.11M
in state tax revenue
$7.03M
corporate profits tax
$43.37M
federal income taxes

Registrations

646K
Registered

By Body Style

  • Cars 202,589 (31.40%)
  • UVs 276,204 (42.80%)
  • Pickups 115,440 (17.90%)
  • Vans/Minivans 41,841 (6.50%)

By Powertrain

  • ICE / Hybrid 640,569 (99.20%)
  • Electric 3,740 (0.60%)
  • Plug-In Hybrid 1,674 (0.30%)
The Wisconsin congressional district 1 average age of vehicles is 11.8 years; The national average is 12.2.
Registration figures compiled by Alliance for Automotive Innovation with data provided by S&P Global Mobility as of December 31, 2024; new purchase figures compiled by Alliance for Automotive Innovation with data provided by S&P Global Mobility representing new vehicle registrations between January 1, 2024 - December 31, 2024.

New Purchases

30.5K
Vehicles Sold

By Body Style

  • Cars 4,403 (14.40%)
  • UVs 19,190 (62.90%)
  • Pickups 5,506 (18.00%)
  • Vans/Minivans 1,423 (4.70%)

By Powertrain

  • ICE / Hybrid 29,081 (95.30%)
  • Electric 1,135 (3.70%)
  • Plug-In Hybrid 306 (1.00%)

Fueling

  • Gasoline Stations 291
  • EV Level 2 Charging Ports 99
  • EV Level 2 Charging Stations 55
  • EV DC Fast Charging Ports 83
  • EV DC Fast Charging Stations 19
Compiled by Alliance for Automotive Innovation with data provided by U.S. Department of Energy’s Alternative Fuels Data Center, figures represent fueling data as of January 1, 2025.
Consumers
$75.4K
Median Household Income
68.30%
Owner Occupied Housing
31.70%
Rental Occupied Housing
90.70%
Owner Occupied Single Family Homes

Commuting to Work

  • Drive Alone to Work (77.80%)
  • Carpool to Work (7.70%)
  • Take Public Transportation (0.70%)
  • Work From Home (10.63%)
  • Other (3.10%)

Housing Type

  • Single Family Home (66.10%)
  • 1-Unit (4.50%)
  • 2-4 Units (9.50%)
  • 5-9 Units (6.30%)
  • 10-19 Units (4.00%)
  • 20+ Units (8.00%)
  • Mobile / RV / Boat (1.70%)
Figures compiled by Alliance for Automotive Innovation with data provided U.S. Census Bureau’s American Community Survey 2023.

Automaker’s Facilities

Volkswagen Group of America Location Employees
Parts Distribution Center Wisconsin Pleasant Prairie , WI 37