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Economic Insights

See Auto Industry Impacts at the National, State, and Congressional District levels.

Every State is an Auto State

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Congressional District 1

Autos Drive Wisconsin Forward

Industry Impact

11.1K
11.1 Thousand total auto jobs in Wisconsin
2.70%
2.70% depend on the auto industry for jobs
$592.8M
Total Labor Income Annually
$1.1B
Total Car Sales in 2018
34.1K
Total New Cars Sold in 2018
Multi-industry contribution analysis of the economic impact of automotive manufacturing, selling, repairing, renting, and additional maintenance modeled using IMPLAN economic analysis data software, 2018 data year; compiled by Auto Alliance with data provided by IHS Markit, sales figures represent new vehicle registrations between January 1, 2018 - December 31, 2018.

Tax Revenue

$68.4M
total state tax revenue
$969.6K
corporate profits tax
$10M
state income taxes

Registrations

651K
Registered

By Body Style

  • Cars 273,479 (42.01%)
  • CUVs 144,437 (22.19%)
  • SUVs 71,701 (11.01%)
  • Pickups 108,554 (16.68%)
  • Vans/Minivans 52,792 (8.11%)

By Powertrain

  • Gas 624,975 (96.01%)
  • Diesel 17,058 (2.62%)
  • Hybrid 8,036 (1.23%)
  • Electric 339 (0.05%)
  • Plug-In Hybrid 555 (0.09%)
The Wisconsin congressional district 1 average age of vehicles is 11.11 years.

Figures compiled by Alliance for Automotive Innovation with data provided by IHS Markit as of December 31, 2018.

New Purchases

34.1K
Vehicles Sold

By Body Style

  • Cars 8,462 (24.81%)
  • CUVs 14,840 (43.51%)
  • SUVs 2,992 (8.77%)
  • Pickups 5,983 (17.54%)
  • Vans/Minivans 1,830 (5.36%)

By Powertrain

  • Gas 32,417 (95.05%)
  • Diesel 867 (2.54%)
  • Hybrid 583 (1.71%)
  • Electric 134 (0.39%)
  • Plug-In Hybrid 107 (0.31%)

Auto-related Activity at Ports

Economic Activity From Past Decade

  • 71.1K 71.1 Thousand Total Imports
  • 53.2K 53.2 Thousand Total Imports

Economic Activity from 2018

  • 0.00 0.00 Total Imports
  • 0.00 0.00 Total Imports

Compiled by the Alliance for Automotive Innovation with data provided by USA Trade Online, figures represent port activity over the past decade and between January 1, 2018 - December 31, 2018.

Fueling

  • Gasoline Stations 424
  • Electric Charging Stations 27
  • Compressed Natural Gas Stations 6
  • Liquefied Petroleum Gas Stations 3

Compiled by Alliance for Automotive Innovation with data provided by U.S. Department of Energy's Alternative Fuels Data Center, figures represent fueling stations as of April 9, 2019.

Consumers
$32.4K
Average MSRP Per New Car
$65.4K
Median Household Income
$5.4K
Median Monthly Household Income
$492.70
Median Monthly New Car Payment
9.04%
Car Payment As Percent Of Monthly Income

Commuting to Work

  • Drive Alone to Work (85%)
  • Carpool to Work (6%)
  • Take Public Transportation (1%)
  • Other (6%)

Figures compiled by Alliance for Automotive Innovation with data provided by IHS Markit, U.S. Census Bureau’s American Community Survey 2017 and Federal Reserve Bank of St. Louis. Median Monthly New Car Payment computed for a 60-month loan based on MSRP with 20% down and an APR of 5.36%.

Automaker's Facilities

Volkswagen Group of America Location Employees
Parts Distribution Center Wisconsin Pleasant Prairie WI 37