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Economic Insights

See Auto Industry Impacts at the National, State, and Congressional District levels.

Every State is an Auto State

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Congressional District 1

Autos Drive Wisconsin Forward

Industry Impact

10.8K
10.8 Thousand total auto jobs in Wisconsin
3.00%
3.00% depend on the auto industry for jobs
$687.8M
Total Labor Income Annually
24.9K
Total New Cars Sold in 2022
Multi-industry contribution analysis of the economic impact of automotive manufacturing, selling, repairing, renting, and additional maintenance modeled using IMPLAN economic analysis data software, 2021 data year; compiled by Alliance for Automotive Innovation with data provided by S&P Global Mobility, sales figures represent new vehicle registrations between January 1, 2022 - December 31, 2022.

Tax Revenue

$82.4M
total state tax revenue
$1.4M
corporate profits tax
$10.9M
state income taxes

Registrations

631.4K
Registered

By Body Style

  • Cars 216,953 (34.36%)
  • UVs 250,867 (39.73%)
  • Pickups 111,112 (17.6%)
  • Vans/Minivans 43,150 (6.83%)

By Powertrain

  • ICE / Hybrid 628,741 (99.58%)
  • Electric 1,603 (0.25%)
  • Plug-In Hybrid 1,021 (0.16%)
  • Fuel Cell 0 (0%)
The Wisconsin congressional district 1 average age of vehicles is 11.7 years; The national average is 12.2.

Figures compiled by Powerbase Associates with data provided by S&P Global Mobility as of December 31, 2022.

New Purchases

24.9K
Vehicles Sold

By Body Style

  • Cars 3,907 (15.67%)
  • UVs 15,175 (60.85%)
  • Pickups 4,873 (19.54%)
  • Vans/Minivans 984 (3.94%)

By Powertrain

  • ICE / Hybrid 24,189 (96.99%)
  • Electric 550 (2.21%)
  • Plug-In Hybrid 200 (0.8%)
  • Fuel Cell 0 (0%)

Auto-related Activity at Ports

Economic Activity From Past Decade

  • 5.5K 5.5 Thousand Total Exports
  • 436.4K 436.4 Thousand Total Imports

Economic Activity from 2022

  • 0.00 0.00 Total Exports
  • 257.1K 257.1 Thousand Total Imports

Compiled by Powerbase Associates with data provided by USA Trade Online, figures represent port activity over the past decade and between January 1, 2022 - December 31, 2022.

Fueling

  • Gasoline Stations 291
  • EV Level 2 Charging Ports 64
  • EV Level 2 Charging Stations 34
  • EV DC Fast Charging Ports 1
  • EV DC Fast Charging Stations 1

Compiled by Alliance for Automotive Innovation with data provided by U.S. Department of Energy's Alternative Fuels Data Center, figures represent fueling data as of January 1, 2023.

Consumers
$69.4K
Median Household Income
70.60%
Owner Occupied Housing
29.40%
Rental Occupied Housing
89.30%
Owner Occupied Single Family Homes

Commuting to Work

  • Drive Alone to Work (76.60%)
  • Carpool to Work (7.40%)
  • Take Public Transportation (0.70%)
  • Work From Home (11.60%)
  • Other (3.70%)

Housing Type

  • Single Family Home (70.10%)
  • 1-Unit (5.20%)
  • 2-4 Units (7.60%)
  • 5-9 Units (6%)
  • 10-19 Units (3.10%)
  • 20+ Units (6.70%)
  • Mobile / RV / Boat (1.40%)

Figures compiled by Alliance for Automotive Innovation with data provided U.S. Census Bureau's American Community Survey 2021.

Automaker's Facilities

Volkswagen Group of America Location Employees
Parts Distribution Center Wisconsin Pleasant Prairie , WI 37