Marketing Our Transportation Future
Cars have been marketed to consumers virtually as long as there have been cars for consumers to purchase. Over the years, vehicle marketing and advertising has evolved as the industry and consumer wants and needs have changed. Today, the automotive industry is undergoing a tremendous revolution in transforming personal mobility for a cleaner, safer, and smarter transportation future. Developing these technologies and bringing them to market is just one piece of the puzzle; consumers will determine the ultimate success of this transition. With this in mind, understanding consumers and how best to communicate with them about the new vehicles being manufactured today is a more important task than ever. To discuss this enormous task, host John Bozzella is joined by Allyson Witherspoon, the vice president and chief marketing officer of Nissan USA. This podcast is presented by Intel, a global technology leader.