March 08, 2022 Press Release

Auto Innovators Outlines Ways to Improve Vehicle Recall Awareness and Completion

Recommendations Released in Conjunction with Vehicle Safety Recalls Week

Washington, DC – March 8, 2022 – The Alliance for Automotive Innovation (Auto Innovators) marked the beginning of the National Highway Traffic Safety Administration’s (NHTSA) Vehicle Safety Recalls Week by unveiling Recall Policy Recommendations. These recommendations outline public and private sector efforts that can help increase recall awareness and completion.

“The auto industry continues its strong support of efforts to increase recall completion rates, and an important part of that is recall notification,” said Auto Innovators President and CEO John Bozzella. “It is the shared goal of automakers, and we hope the shared goal of all stakeholders, to reach a 100 percent completion rate for vehicles with open recalls that are still on the road.”

One key tool to promoting recall awareness involves a partnership between Auto Innovators and CARFAX, the Vehicle Recall Search Service (VRSS) that allows public and private sector entities to automatically check up to 10,000 vehicles at the same time. The auto industry is encouraged by the tremendous success of the program, and in October surpassed one billion vehicle checks for open recalls. To learn more about the free recall search tool and apply for access, visit


Tools and resources for consumers:

– Check the recall status of your vehicle at:

– Download NHTSA app

– Visit the National Safety Council’s “Check To Protect” website

– Learn more at the Alliance for Automotive Innovation’s website

Commercial and governmental entities (including state departments of motor vehicles, state vehicle registrars, state vehicle inspection programs, motor vehicle insurers, auto finance companies, motor vehicle dealers, vehicle fleet managers, automotive parts recyclers, and vehicle auction companies), can visit for information.